I bet you’ve heard enough of niche marketing. Everyone says you should get a niche market, being blogging or selling.
“Niche marketing is the process of finding and serving profitable market segments and designing custom-made products or services for them.
Niche marketers are often reliant on the loyalty business model to maintain a profitable volume of sales.”
Niche marketing encourages you to be unique to your customers because you will not be competing with the big boys. Why do we target a niche market? That’s because it is easier to serve and be recognized in a particular segment compared to being a jack of all trades.
How to develop your own niche market? Starting out can be tricky. Here’s an extremely easy guide on recognizing your niche. Put things down on paper if you must.
1. Ok, first, think of some hobbies or things you like.
2. For example if you like sports, yes, sports is a niche itself. But you can further drill it down to basketball, golf, football, badminton, surfing (I mean surfing as on the beach and not web, unless surfing on the Internet is a kind of sports, oh yeah, for your fingers), volleyball and the list goes on.
3. Say you picked football. Football itself could be a big niche. And you wouldn’t want to jump in and source everything football when you started. If this niche can’t sell, you’d be in big big trouble.
4. Further divide the football niche into several categories. For example, T-shirts, shoes, books, athletes wallpapers, magazines, accessories, merchandise, gift products and the list is endless. Search on the Internet and look for some online store for football. You’ll find plenty of ideas. Or visit a local sports shop. I bet your ideas will be flooding in.
5. Target one of these smaller niches, say football shoes. Research them on eBay and online to see if this is a viable market. Once you confirm you can go on with it, start listing 1 to 5 of them some on eBay. It doesn’t matter if you are not getting wholesale at this moment.
6. If it sells at the price and profit you wanted, go on, find a wholesaler for this market.
7. After a period of time, say 3-5 months and you are still getting that big fat earnings in your Paypal, consider expanding your niche from there. Say this time, you want to try out T-shirts.
8. Jump to step 7 again.
9. If it sells, expand to another categories within your niche. Repeat and rinse.
That’s how you identify, start, grow and have fun with a niche market.
If (and I say If) you really have trouble finding out a profitable niche on eBay USA or UK, save your time, start getting some cash selling online before you realize there will be another price hike on things.
These niches are researched by the expert and guaranteed to be profitable. Read:
1. 10 Profitable Niche On eBay USA That You Didn’t Know – I’ve got this copy. You can read my review about it or jump straight to the site.
2.10 Highly Profitable Niche Markets Hiding on eBay UK – I’ve bought this copy. You can read my review about it or jump straight to the site.
They are my highest recommendations, always.


June 12th, 2008
Jenny How
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I agree with your assessment, that is better to be a master of one rather than a jack of all trades. It is important to identify what a person’s are of expertise or passion is otherwise he or she is much like rudderless ship amid the sea.