CNN announced a Paris court on Monday ordered Internet auctioneer eBay to pay $63 million in damages to Louis Vuitton for selling fake luxury goods online.

Louis Vuitton took eBay to court for selling a range of fake luxury goods online.

The court also barred eBay from selling four perfume brands — Christian Dior, Kenzo, Givenchy and Guerlain, AFP reported.

eBay, the world’s largest online auctioneer, said it would lodge an appeal and said the decision was not a victory for copyright law.

It’s not uncommon to hear eBay got sued for counterfeits. Often we see loads of branded goods on eBay, price is really cheap, and that is almost unreal. There are really two reasons for this:

• Either the seller knows that he/she is selling fakes or
• the seller was cheated by the wholesaler.

When you sell branded goods online, make sure you really know everything about the product. Take the example of a Louis Vuitton handbag.

Do you know how to differentiate between a real and a fake one?

Are you able to educate buyers on that?

And why are your goods so much cheaper that other original LVs handbag?

One way to appear as a genuine seller for your genuine branded goods is the ability to educate your buyers how to catch an imitation. Take several pictures of the fake and authentic goods. Show the buyers exactly what and where are the differences. Do some write ups on it, if you must, in your listings.

Make sure you are telling the truth though. Some limited edition items have different markings, make sure you keep up to date of all news regarding your branded goods.

If you do not know anything about the authentic piece, how can you be sure you are getting bona fide deal from the supplier?

You’d better do with selling goods which doesn’t have a brand name at all.