Elvis Presley‘s favorite performance costume, the peacock jumpsuit, sold for $300,000 Thursday, making it the most expensive piece of Elvis memorabilia sold at auction.

Auctioneer Gotta Have It! described the seller as “a big Elvis collector” and declined to say who bought it.

Presley paid $10,000 for the jumpsuit designed by Bill Belew. The record had belonged to the King’s 1956 Lincoln Continental Mark II, which sold for $295,000.

Source: The Seattle Times