Luxury jeweller Tiffany & Co once announced it is suing eBay after finding that almost three-quarters of items claiming to be originally from its stores are fakes. How do you know if you are buying real Tiffany & Co jewelries? Here are some interesting guidance from the experts:

1. Read the entire description.

Again, many sellers do claim that their items are authentic and original. They could be a scammer themselves or either they have been scammed when buying the stocks. The lines which says ‘Authentic’ doesn’t really mean anything. Most of the item description could have been copied from Tiffany & Co website too. If the seller didn’t seems like putting some effort in the item listing, forget about it.

2. Scan the photos.

Is the photo stolen from Tiffany & Co website? If yes, then it will be hard to tell whether the seller will be sending you the real thing. Make sure there are multiple photos taken from the seller at different angles so that you can at least view some.

3. Look out for new sellers.

Beware of new sellers (one or two weeks) who listed many Tiffany jewelries at cheap prices. These sellers could have had a previous account suspended and opened a new account.

4. Observe selling patterns.

Be patient and watch several Tiffany & Co. sellers over a period of time. The seller usually will list one jewelry at a low price to encourage bidding. But when the auction ended, he immediately list another.

5. Ask the sellers questions.

Honest sellers will usually answer you promptly and truthfully. They do not mind showing you more photos of the items when you have doubts. If you asked if it is authentic and there’s no response, chances could be they are hiding something.

6. Tiffany & Co. does not have sales.

Tiffany & Co is one of the world’s most reknowned jewelers. There is no such thing as Tiffany jewelry wholesale.

7. Is it sterling silver?

Most replicated Tiffany jewelry is sterling silver.  It’s cheap and much more cost-effective to replicate. Many of the replicas are also done with a platinum rhodium finish.  Even for the high quality and luster of Tiffany’s jewelry, a platinum rhodium finish has a too-good-to-be-real finish and brilliance and usually a tinge whiter than genuine sterling silver.

8. Compare.

Go to Tiffany & Co.’s website to view the actual picture and compared to the picture in the listing. Unless the seller is taking the photo himself, it will be hard for you to tell.

9. Know the real thing.

The links on any tiffany bracelet or necklace are not pinched together. Workmanship of Tiffany & Co. jewelry are pro and you can’t tell where the link begins and ends. They are soldered together and is totally smooth. And if the whole thing look darn cheap, I’m dead sure you’ve been scammed.

10. Size

The tiffany toggle necklace is 16 inches long. The dog tag necklace and the heart tag necklace are both 15.5 inches long, they both fasten in the front and they ARE engraved with “please return to tiffany.”

11. Last but not least, if it’s too good to be true, you know what to do.

Forget about buying Tiffany & Co. at such low prices. Move on!

Check out Tiffany & Co. website at http://www.tiffany.com