eBay’s Dumbest Viral Marketing Campaigns Ever
Computerworld.com
EBay Inc.’s marketing geniuses dreamed up some blobby little cartoon characters to promote the site and the supposed endorphin rush you get when you win an eBay auction — “win-dorphin,” get it?
The original press release of July 2007 said, “We’ve all experienced that feeling you can only get on eBay — you know, the excited [...]
