I learnt that almost anything can be sold if you are enthusiastic enough. As long as you have a captive audience of dedicated viewers and a pleasant, friendly manner about you then you can make almost any product seem like the best product the world has ever seen.

The key thing here is friendliness, and a sense of confidence in what you are talking about. The story of Her life shows that with the right kind of attitude to life, almost anyone from any background can make a success of their life.

It is all about how you come across to people, and whether they have confidence in the things you say.

This approach to selling can be seen to some degree in the kind of sales people that you see on these shopping channels. You really do have to be a certain type of person to be able to sell in that way. The best person suited to that kind of roles is someone who loves to talk, and someone who people love to listen to.

A person in such a role needs to be genuinely likeable; otherwise people just will not want to listen to what they have to say. It is all about coming across as a real person with real feelings and real opinions about things.

For that reason, such a salesperson needs to have likes and dislikes, rather than just trying to sell anything. They need to be the kind of likeable person that people will trust when they say, I do not like THIS but I do like THAT.

Oprah Winfrey has taught me about selling online is that it is all about having a personal brand. The success speaks for itself. Just take a look at her Book Club. A recommendation by Oprah Winfrey can mean up to a million sales for an author. How cool is that?