Zappos.com has grown to be the largest online shoe and clothing retailer. They have built a Billion dollar industry, and with four million customers and counting, it is estimated that they hold one fifth of the shoe market for the entire world.

So how have they achieved this admirable ranking that so many others never reach? What we can learn from zappos.com is how a combination of core values and customer service builds a reputation and a business.

They estimate that 60% of their business comes from retuning customers. And we all know that any business that keeps customers coming back for more must be doing something right. And this is one company that makes customer service first priority.

Free shipping

They offer attractive benefits such as free shipping both ways, a 365day return policy, and a call center open every day, 24 hours a day. And while they promise free four day shipping, often a customer will be pleasantly surprised to receive his package the next day as a bonus surprise.

Also on the list is their promise to deliver a wow with their service, which is an interesting thought. Perhaps if you and I would implement such high quality customer service, we would see similar results.

Employees well being

This company also ensures that each and every individual working for their company thoroughly enjoys their job and does it to the best of their ability. No matter what position a person is hired for, they must go through a two week training period working in the call center.

At the end of that time, they are bribed with a $2000 quit now bonus. Obviously, the people that keep their job love what they do and are committed to it.

Final Verdict

Do you feel this way about your job? Do you know someone on your job who does not? Any business is only as strong as its weakest link and one rude employee or careless representative can ruin a company’s reputation for all who meet them.

If we would focus more on positive customer service that is so good as to wow them, and if all employees were committed to a job that they love, we would likely see much more growth and skyrocketing sales.