eBay announced a new e-commerce site, WorldOfGood.com for socially responsible products.

eBay launched the site with World of Good, Inc., a start-up that aims to increase ethical consumption by informing retail partners about ethical supply chains.

The site, features products that are made from recycled, natural, organic, and animal friendly materials and ingredients.

“WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet,” Lorrie Norrington, president of eBay Marketplaces, said in a statement.

“Socially responsible shopping just got bigger and better,” said Norrington.

The site also features blogs and discussions. Many of the products are handcrafted and eBay said their sale would help marginalized communities in developing countries. eBay.com will feature the goods on its main site, exposing them to more than 84 million users around the world.

Source: InformationWeek.com