Gearing Up For Christmas Sales 2010

Christmas have always been the best period to experience sales peak, and it has always been like that every year. According to Comscore, Black Friday boasts $595 million in U.S. online holiday spending, Up 11% a year ago.

I bet this year will be even higher. With Cybermonday, a day where people shop online for Christmas bargains, people from all over the globe can buy things even if it’s 4am in the morning.

So are you ready to take advantage of the opportunity that Christmas and the holiday season represents?

eCorner have a great post about some unique strategies, issues and ideas to consider for Christmas. I will particularly focus on the 3 most important here:

“Buying online for Christmas starts as early as September but the real peak starts from mid-November. This year we will expect to see a busy and a longer buying period. The after Christmas, New Years sales, will still be important to sell off overstocked items at bargain prices.

1) Is your online store ready? It is no use waiting until December to set up the store as you just won’t make it in time. If you have an existing store then now is time to clean up old content and get rid of out of date product and stock information.

Each year there are new fads, styles, colours and collections so be up to date and prepared to take advantage of the demand. Christmas is about gifts for others more than about personal purchases. This may mean that you can offer different categorisation for your store at Christmas. For example – “Gifts from Grandma for the 18 – 24 year olds”.

2) Do you have the products to sell? Getting the stock can be tricky the closer you get to Christmas so you need to know what you will need now.

Buying stock early can have a negative cash flow affect on your business so look at the possibility of committment with deliveries later.

3) When is my delivery cut off date for Christmas? It is no use selling to a customer who expects pre Christmas delivery if you cannot get the product delivered on time. So you need to tell your buyers what they can expect if they buy on the 24th December.

Make sure that you provide specific advice regading returns and refunds as you do not want to get stuck after Christmas.”

Spending a little time developing your plan and strategy can deliver better short and long term sales results and higher margins. It might also be a good time to look at promotional micro-sites to target the Christmas traffic.

2010 will definitely be a much more exciting year for those selling online and and Christmas will be the peak – Christmas sales will be up which means more profit and income. You will need to get ready for this.

Do you have a website yet? You still have time to build one quickly, get my new “How To Sell Online with Your WordPress Ecommerce” ebook now.


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Windows 7 & Online Business. Should You Switch?

As computers continue to age the technology behind them continues to change as a result.

This many times leads a person to ask the question about windows 7 and your online business.

Should i switch? You will be surprised that many companies are making the switch to Windows 7, they see this as a golden opportunity to get with the program and be on the cutting edge of technology. So why are you best to switch your business to Windows 7?

One reason that a lot of people will be hesitant to run Windows 7 is simply because of the fact that they may not be able run the programs that they are familiar with.

Windows 7 has a feature called XP mode, this allows you to run your programs that you had with XP as if they were designed for Windows 7. This will be a big help to those people that are finding it hard to release their security blanket of XP.

Another problem that a lot of people had with Vista was the lack of drivers. It has been my experience with running my business on Win7 that the finding of drivers has never been easier.

There have been few drivers that I was not able to find quickly thanks to Win 7 and their ability of going directly to the download drivers pages.

There is a lot of improvements that have been made when it comes to searching on your computer. They listened to the users and as a result made the improvements to the search feature.

You are now able to narrow your search results quickly and as a result are able to find what you are looking for a lot faster.

If you are wondering when dealing with Windows 7 and your online business. Should i switch? The answer to this is simply yes. Your business will thank you in the end.

The upgrade to win7 will be a very beneficial thing for you to do, and you will see an improvement in the amount of work that you get done as a result of this upgrade.


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Numbers Of eBay Millionaires Doubled

Guardian.co.uk released an important finding few days ago. According to data released by Ebay this month, it showed that 127 companies are on track to achieve a turnover of at least £1m during 2010, compared with 66 in 2009.

Seven of the companies only started selling goods on ebay.co.uk this year, and 11 are increasing their turnover by more than 300% annually.

About 25,000 people have launched some kind of business on eBay since the recession began, so the 127 members of the “millionaires’ club” remain a small fraction of that total.

Jody Ford, eBay’s director for small and medium-sized enterprises (SMEs) said that the low cost of entry and access to many millions of online shoppers mean that it is possible to enjoy rapid success in e-commerce.

The number of its traders who are turning over £1m a year had nearly doubled over the last 12 months. Interesting, isn’t it?

You might or might not end up be an online millionaires if you have an online presence.

But if you never start at all, you definitely will not end up being one.

Are ‘you’ online yet?


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